Broward County Schools Gets an “F” for Fake Photos in New Website

Who is this family?  They don't live here.  This is a stock image.

Who is this family? They don’t live here. This is a stock image.

By: Sharon Aron Baron

Broward County Public Schools has just launched their new website, and while I never thought anything was wrong with their old website, the new website is a worthy effort and seems easy enough to navigate through. One problem they really need to change is getting rid of the stock photos filled with children that don’t even go to Broward Schools, much less live in Florida.

Photos of happy families, teachers and students fill the pages, yet when I did further research on these photos, I found that these were stock photos that were used in other advertising promotions and were still for sale. What I don’t understand is why Broward County Schools have parents sign media releases to use photos of our children, yet when given the chance to use them, they chose to purchase these.

As a parent and taxpayer, I’m insulted by having fake families represent me and others at our schools.  Aren’t our children beautiful enough to use on your new website?

Broward Schools gets an “F” in ingenuity.

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Who are these people?  They don’t go to Broward Schools, so why are they on our new website?

 

About Sharon Aron Baron

Sharon Aron Baron Sharon Aron Baron is the Editor of Talk Media and writer for Tamarac Talk and Coral Springs Talk. Tamarac Talk was created in 2010 to provide News, Views and Entertainment for the residents of Tamarac and to give resident's a forum. We are not affiliated with the City of Tamarac. That's why this site can be occasionally opinionated and obviously open.

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  • R. D. M.

    that’s just the tip of the iceberg, have you gone through the department websites? Some of them look like a 10 year old made them, 10 years ago. More wasted money at the media relations department. If Runcie is really about “customer” service, it sure doesn’t show. Try finding minutes from a Board meeting…

  • T

    Using stock photos is the norm in the advertising/web-design industry. It’s cost effective to use professional stock photos rather than paying a photographer to schedule a location, date and time and find suitable models…including parents.
    IMO, there are more important issues at hand.