The Wait is Over: SONIC Beach Now Open for Business

by Sharon Aron Baron January 14, 2014

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You better leave room for dessert at SONIC because their menu is full of choices. Photo by Adam Baron.

By: Sharon Aron Baron

Let the memories come flooding back – or maybe new ones begin when Sonic Beach opens this week with their skating carhops and more.

The new SONIC Beach restaurant is now open, and already a line of hungry patrons is stretching out the door, but this isn’t stopping the many residents who have been waiting for its grand opening.

SONIC has been around since the 1950s as an American drive-in fast-food restaurant chain, but it has grown since then with a new concept called SONIC Beach. Unlike the SONIC of the past, SONIC Beach offers so many dining options, like a stylish patio area complete with professional landscape design, ten 60-inch flat-screen TVs, a sand beach area with beach umbrellas and a menu that includes specialty items, along with a full offering of beers and wine – which are only served inside.

Tamarac Talk contest winners Craig Bresnahan and Lauren Feher along with the SONIC Beach Field Marketing team.

This fourth installment in the restaurant concept with a fun South Florida twist opened Tuesday in Lauderhill. On Monday evening, they kicked off their grand opening with a private VIP reception and bash for business partners and area leaders, including Mayor Richard Kaplan, Howard Berger, Hayward Benson, Margaret Bates, and Ken Thurston, along with members of their staff and Chamber of Commerce.

Both Craig Bresnahan and Lauren Feher, winners from the Tamarac Talk drawing, enjoyed the evening as well. Guests sampled all the delicious items that SONIC is known for, like their cheeseburgers, hotdogs, sundaes, Limeades, beer, and sparkling wine.

The new location will create several positions, from managers to servers, contributing to the area’s economic development.

“The Lauderhill location marks our fourth South Florida SONIC Beach restaurant, following two successful ventures in Homestead and Fort Lauderdale,” said Arthur J. Halleran, Jr., Chairman of QueensFort Capital. “Given the popularity and awareness of the SONIC brand, QueensFort Capital is confident that this newest location will receive the same level of patronage and consistent positive feedback as our other restaurants. We are extremely excited at the potential of the Lauderhill market.”

An affiliate of QueensFort has purchased the Exclusive Area Development rights from SONIC Corporation to South Florida. The development rights allow QueensFort to develop, own, and operate 50 or more SONIC restaurants in one of the most important U.S. markets.

SONIC Beach is now open and is located at 8188 West Commercial Boulevard, Lauderhill, FL 33351. Hours from January 14-19 are from 10 a.m. – 8 p.m. After that, regular hours will be 6 a.m. – 1 a.m. Sunday – Thursday and 6 a.m. – 2 a.m. Friday – Saturday. Yes, they will be serving breakfast.

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Sharon Aron Baron

Sharon Aron Baron is the Editor of Tamarac Talk, Coral Springs Talk, Margate Talk, Coconut Creek Talk and Parkland Talk. Tamarac Talk was created in 2011 to provide News for the residents of Tamarac and is the #1 News Source for Residents.